September 15, 2015

Be Extraordinary!

Present the benefit. Share outcomes and experiences your customers want. So often businesses will lead with specifications and accolades for specific features and better than competitor comments. Be you, your unique and creative self. What does your customer desire? Offer it.

Here is a video example of targeting a specific client with benefits that speak to the customer niche. There is no discussion of specifications, features or competitive strengths. It is all about addressing the need or an aspiration of the company's customer.

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