June 8, 2011

% Subsidized Volume

% Subsidized Volume - Portion sold on promotion that would have been sold anyway.  Calculated as (Promoted Sales – Incremental Sales) / Promoted Sales.  Lower is better.  The Efficiency measure expresses the same concept from another angle.

Send me a note here or fill in the info below with your best email address and I will forward the entire syndicated terms document.

Download the complete Glossary

* indicates required

Related Posts Plugin for WordPress, Blogger...