June 8, 2011


MULO - One of the geographies available from IRI, it stands for “Multi Outlet” and is usually pronounced “moo-loh.”  It includes the following channels:  Food/Grocery, Drug, Mass Merchandisers, Walmart, Club Stores (BJs and Sam’s), Dollar Stores (Dollar General, Family Dollar, Fred’s Dollar), Military DECA (commissaries).

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