June 8, 2011

FDMx

FDMx - One of the geographies available from IRI, it stands for “Food-Drug-Mass excluding Walmart” (and is now known as “AOC” in Nielsen).  It includes the following channels:  Food/Grocery, Drug, Mass Merchandisers excluding Walmart.



Send me a note here or fill in the info below with your best email address and I will forward the entire syndicated terms document.


Download the complete Glossary

* indicates required






Related Posts Plugin for WordPress, Blogger...