June 8, 2011


Display - In-store merchandising condition executed by retailers and measured using a sample of audited stores.  A Display is a temporary secondary location in the store different from the regular shelf location, usually an endcap or in-aisle display.  After 7 weeks, a secondary location is no longer considered temporary.  Most commonly used is Display without Feature.  Any Display (with or without a Feature) and Display only (without a price cut) are also available but not used that often.

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