June 8, 2011

Display Execution

Display Execution - Measures how much display activity took place during weeks when there was also a feature.  You want as much display as possible to happen when features are also happening, as the impact of the 2 tactics together is always higher than when display happens alone, assuming the same price point.

Calculated as (weeks of Any Display)/(weeks of Feature & Display).  Display Execution ranges between 0-100% and higher is better.



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