June 8, 2011

Base Price

Base Price - Best measure to use for the “regular” price a shopper pays when a product is not on sale.  This is derived from Base $ / Base Units (or / Base Volume), so includes all stores every week whether or not the product is on sale. Because Base Price includes all stores, it is usually a better measure than Non-Promoted Price which will only include stores without price cuts that week.

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