June 7, 2013

% ACV Distribution

% ACV Distribution - Measures the breadth of distribution of a product.  Kind of like % of stores selling, but bigger stores get heavier weight. A point of distribution in the Total US is worth more than a point of distribution in Chicago, which is worth more than a point of distribution in Des Moines.  Keep in mind that just because an item is authorized does not mean it is in distribution.  The item must scan at least once during the period to be counted as in distribution.  NOTE:  %ACV Distribution is NOT additive across products, markets or periods!


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