February 1, 2013

Publix Deli In-Store Signage for Two New Salads

Publix Supermarkets is in the process of introducing two new side salads in their refrigerated display self-serve cases. I find it interesting the number of signs and the amount of effort that has gone into the launch of these two sides coupled with flyer advertising.

In-store advertising works and Publix knows it! Surprised to see the volume of signs and placement throughout the department.

Tri Fruit and Grain Salad, 12 ounces, plastic tub with lid, and refrigerated in the deli department, $ 4.98. On sale 2/$6.00

Garden Vegetable Pasta Salad, 12 ounces, plastic tub with lid and refrigerated in the deli department, $ 4.98. On sale 2/$6.00

On Sales 2 for $ 6.00 signage

Colorful printed cardboard box resting on top of the deli cooler.

Two Bunker dividers in the well.

Strip signage added to rail in front of salads.

Magnetic holder on deli cooler for placard.

Sign on top of deli cooler.

Easel design holding sign.

There were a total of 4 magnetic sign holders for the two new salads.


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