February 26, 2013

Grow Sales with Higher Prices!

When my friend David Klein introduced his premium jelly beans, he retailed them at 3 TIMES the commodity beans sold on the market at the time. David created a bean that had less sugar with real coconut and peanut butter creating more flavor throughout the bean resulting in an innovation that changed the world of candy and flavors. His price for this innovation was three times the standard and allowed him to rock the world of candy. New innovative products and technology find bigger success with higher price points.

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