January 19, 2012

Video Will Rock Your World!

Video has arrived and is considered part of the internet experience today.  Do you have any video on your site, blog, or facebook page today? If not, it is time to get started in this standard internet feature.  This quick article will walk you through the value of video on your site, show several good examples, and get you started with your first video.
eMarketer’s chart above demonstrates usage of video online now reaches over 70% of all internet users. “About 70% of online merchants that have invested in video do not seem to be turning back,” said Paul Verna, eMarketer senior analyst. It is important you begin now to use video.
Why use Video on your site?
Video has helped my consulting business expand internationally and can help most companies that provide a service to business and/or consumers. The #1 reason video is a part of my site is it works! Three of my top four clients of 2011 mentioned watching my videos on youtube prior to signing agreements to move forward. Since youtube is the #2 search engine behind google (and I want to continue living on an island at the beach) video will continue to be a big portion of my efforts to attract and retain qualified clients. Video is the silent salesman that works day and night providing guidance and insight to interested consumers and leaders seeking solutions to their issues.  If you visit my channel on youtube you will see my videos are approaching 20,000 views and my site just launched about a few years ago. Every day, more than 10 potential clients are watching my consulting videos while learning about me as a qualified service provider for their growth and success needs. My viewers are often pre-qualified due to the nature of my topics and video titles. 
Here are several examples of companies using Video:
Vides that work best offer a solution or provide information that the viewer is seeking. For example, these video examples provide a reference or show the viewer how to do something. They are instructional and insightful with demonstrations and helpful hints at success.
Georgia Olive Farms

Consumer product company Georgia Olive Farms is the leading provider of fresh Extra-Virgin Olive Oil in the Eastern United States. Their goal is to sell olive oil to consumers and in this video they walk potential clients through the process of planting an olive tree. This quick how-to video provides insight and ideas on proper planting and care of Georgia Olive Farms olive trees. Also, the branding and information is sure to get the attention of olive oil aficionados.
Tim Forrest Consulting

Consulting to businesses in the food channel, my youtube site is designed to assist food entrepreneurs to make it worthwhile to compete, grow, and enter new markets. Video has became a big part of my site and allowed me to focus on supplying existing clients time and resources while my videos introduced my techniques and insights into a whole new world. Also, it allows potential clients to get a feel what it is like to work with me and succeed under the terms of any agreement we will reach. I was sold on the value of youtube when shortly after posting my initial videos I signed my first client from Spain. 

Whole Foods Market
The numbers on consumer engagement with websites that incorporate video is astounding in the grocery industry. Emarketer, the leading research and analysis organization of digital marketing and media, offers numbers that demonstrate the use of video dramatically increases the traffic, hits, depth of reading into the site, and conversion.
Do you understand the value and importance of using video on your internet sites? With these three examples and your great ideas you can begin the process of creating your first video. Keep it simple, share something you know and understand, and then move forward with additional videos.
Hit the Record Button
Probably all you need to begin making quality video is to hit the record button on one of several video cameras you have around your home or office. Why not get the most from them? Even cameras nowadays have video record features that will provide good quality for youtube, vimeo, and your facebook site.
Get Video onto Your Site!
Set-up Your Free Video Site to Get Started
·         YouTube: The most popular online source for sharing and watching videos for free.
    • Go to YouTube, and click on Sign Up in the top right corner.
    • Follow the basic instruction for creating your account.
    • You are now ready to upload your first video when ready. The ‘upload’ button is near the top of the page.
    • This link takes you to a great beginners guide on how to upload video to youtube. Starter Guide
Press ‘Record’ – creating your first video.
There are literally 100’s of cameras brands and options for recording video. You can even use your built-in laptop camera to record a video or cellphone. Regardless of camera, get your video footage off the camera and onto your computer for access and uploading. Regardless of option, get your idea started now in the world of video making. Also, you will probably want to edit your video and start your first project small and simple maybe less than a minute or two to get you acquainted with the various steps to video success.
Publish Movie
Once you have your movie file off the camera and onto your computer, you are ready to do some basic edits and get started publishing your movie. Publishing your movie is similar to creating that bound book that is ready for printing. You have to ‘publish’ the file for further uploading and sharing around the internet. After publishing your movie it will be time to upload to your file to youtube or facebook account. Hint: Make it easy to find this saved file when you are ready to upload to youtube.
  • Publish with Windows Live Movie Maker: Make and edit movies using photos and videos; add speciall effects, themes, soundtracks, transitions and more; and share videos online. Available as part of a free download for Windows 7 and Windows Vista.
  • Publish with iMovie: Mac users can organize, edit and watch videos, turn them into movie trailers and upload them to the web or use iTunes to sync them with Apple devices. In the Mac App Store for $15.
Upload Your Work
Now that you have your movie edited and published, sitting in an accessible file on your computer, you are ready to upload to your youtube page or other video site.
Congratulations, you have created and uploaded your first video onto the net. Now, you have many options for your continued growth and success with video.
·         Customize the settings, tags, and video summary within your youtube settings.
·         Share the video link on your blog, facebook page, or by email.
·         Customize your youtube channel with branded background image.
·         Add additional videos and expand the information provided to your viewers.
·         Improve the graphics, transitions, and angles that make up your video.
Please send me your video channel and upload links, I would like to see your efforts in the world of video and communicating with your potential future clients using video.
Contact Tim now at this LINK.  
Tim Forrest is Senior Advisor and CEO of Tim Forrest Consulting. His clients are featured on the Food Network, QVC Network, and in 1,000’s of retail and foodservice locations. Tim is fortunate to have clients worldwide that include the United States Government, European Agriculture Agencies, Hershey, and many of the largest branded food companies in the world while living on an island at the beach with his family.   timforrest.com
© Tim Forrest 2012. All rights reserved

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