January 14, 2012

Tim's Food Website Objectives List

Hersheys and Hain-Celestial both asked for my help on a couple of projects involving the design of packaging and leading the charge with the agency responsible for the production. This type of effort can include the website design team. My grading and review methods accelerate the improvement and benchmarking of website capabilities when compared to any comp the web designers might be pushing your way for your companies approval. Get online and find ‘best in class’ food and consumer product companies that are doing it right and see how you can incorporate their consumer communication findings into your site in a branded and useful method.  
This is my actual list of objectives built over the course of several years that I use when working with clients on their site!

Tim's Food Website Objectives
1. User Friendly
2. Remove Complexity/Easy Navigation from main page.
3. Avoid use of Flash
4. Congruent with Main Platforms IE, Firefox, Chrome, and Safari.
5. Opt in Form – emphasis – collecting emails, newsletter signup, throughout site in smart and subtle ways.
6. Video Integration
7. Recipes – ease of viewing, reviewing, adding, and printing
8. Easy/Quick CMS. Updates with News, Articles, Events, and PR
9. Retail Store Locator and Online Sales
10. Social Media Integration with Facebook, Youtube/Vimeo, Photo Hosting Site, Twitter, and Other
11. Nutrition Data and Information
12. Online Store – products, T-shirts/Clothing Merchandise, and other

Good luck with your continued growth and improvement of your consumer connection methods.

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