August 22, 2011

Outselling the Best!

outseling them
I love the taste and ease of prep for these burgers and happy to report my new client is outselling them in the freezer case in our initial 2,000 stores. How did we do it and so quickly? Our success was built on consumer need and retailers existing rules of engagement.
We started without a retail package and conducted retail audits and product research along with the national association to develop a ‘performing retail package concept’ and in a format that the consumer was looking for in the case that did not currently exist. Our applied innovation is paying off for the client as we continue to grow our distribution and product success. The package and design only happened after the ideal consumer, strategy, and concept were fully developed.
Are you building products that look and taste great?  Consider building great tasting products that fill the needs of your consumers and retail channel.
Since 1987 Tim Forrest has served the food industry and the world’s largest food brands. Sign-up for Tim's insights, upcoming videos, and free reports.
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