June 8, 2011

NITRO software

NITRO software - NITRO is Nielsen software for analysis and reporting. NITRO provides database access through Microsoft Excel. Operates as a sub-program within Excel so user has access to Nielsen data surrounded by the familiarity and power of the regular Excel environment. NITRO stands for Nielsen Interface To Office. Comparable to IRI’s XLerate software.

Nielsen is now in the process of upgrading many clients to a newer, web-based portal called Nielsen Answers.

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