January 28, 2011

Sample your way to Success in Strategic Settings!

Nature’s Own Bread planned to launch their product in three new markets and wanted a non-traditional approach to create buzz on the street and influence consumers to buy their product. Solution The mall was selected as the medium to create a brand experience and distribute loafs of bread with a bounce-back offer. Eye-catching advertising included promotion on mall posters, flyers, tent cards, and direct mail. Result Over 13,000 loafs of bread were distributed and sampled in three days at three regional malls in launch markets. The local bakeries were thrilled with the results!
Since 1987 Tim Forrest has served the food industry and the world’s largest food brands. Sign-up for Tim's insights, upcoming videos, and free reports.
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