January 14, 2011

Cross-Selling Point of Sale Food Promotion

RC and a Moon Pie

While traveling to a food board meeting in North Carolina, I happened upon this merchandising cross-selling promotion for RC Cola and Moon Pies with the tag line “It’s a Southern Thing.” This is a natural pairing and upsells the consumer from a beverage or snack only to both. I pulled it out of the refrigerated case to take this picture.

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