December 3, 2010

Grocery Store or Restaurant? Increase sales with value added and ready-to-eat products.

Whole Foods Grocery Store Grocerant Austin Texas

Are you making your products and new product offerings easy for people to consume without cooking or preparation?

Traveling in Austin, Texas this week and while in a grocery store had a chance to snap this photo of a ‘Bistro’ counter in the location. Patrons were lined-up and ordering lunch and take away food for consumption outside of the store. The retailer sees opportunity in providing ready-to-eat foods and the consumers were lined-up, ordering, and purchasing. Steven Johnson relates “the consumer is turning to the grocery store hot food section (ready to eat) for fresh quality meals. The focus for the consumer in now on freshly prepared ready to eat or ready to heat foods with portability – Grocerants.” Steven also relates this fast growing niche sector is happening across various retail segments including 7-Eleven, Walgreen’s, Rite Aid, Sears and Amazon.

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