September 11, 2010

Growing Food Sales with Music!

I was totally shocked at the crowds in this fried chicken chain - Bojangles had on my visit last week. The music and 'event' is a draw every Thursday night and the manager shared his inside dining numbers are through the roof on Thursday Nights. If you serve the public, how can music or entertainment in unlikely places serve your business growth goals? Recorded, Live, Radio, Ipod, or Muzak – music drives business. The grocerant expert and friend Steven Johnson remarked that "interactive participatory retail foodservice is always a hit!" and music makes it fun!

Play appropriate music during your in-store demo.

Music on your website.

Live musicians in your place or near the entrance.

Music in your shop, restaurant, or outside?

Music at an event to draw traffic.

Live Bands at a Grand Opening.

Giveaways that include music downloads or live music event tickets.

Also, Smashburger uses Rock bands during new location openings.

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