August 31, 2010

Growing Sales with Distributors

Successful authorizations with a distributor customer can yield to setting-up a new distributor.  Once you are in a distributor make sure your product is deployed throughout their customer base and look for opportunities to expand your distribution.

Distributors are best at supplying and delivering products without getting them lost to retailers, foodservice locations, and outlets.  The misconception is that they purchase and market products to their customer base – that is your job. image

How are you going to maximize your opportunities with distributors?  It requires successful authorizations, promotions, and marketing within the distributor segmented customers.


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