August 23, 2010

Channel Growth Outside of Grocery

The last 10 years have seen dynamic growth with the addition of many new retail locations in channels outside of the Traditional Grocery Channel. By 2014 Non-Traditional Food Retailers should be within 4 points of Traditional Food Retailers in Share.

Store Counts Channel Growth non grocery TF

It is important you identify your channel strategy and provide channel specific value in your food product offerings. Product Size, packaging, programs, pricing, nutritionals and branding often are different by channel.  Include foodservice and you have a big job managing your channel strategy.

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