May 28, 2010

Food Websites Averaged Shopper Basket March 2010 - $59.67

The web beats traditional grocery stores in basket size! According to Nielsen Online, online consumers purchased on average $59.67 from food and beverage websites in March 2010. This figure is more than double the shopper basket size in brick and mortar grocery stores according to FMI. ($27.61)

If your numbers are dramatically different online, consider changes and incentives on the products, packages, bundles, and offers you provide to your consumers.

What actions are you taking to grow your business? Send a note or comments to Tim, also follow me on Twitter and see my retail photo notebook.. I want to hear about your success!

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