May 24, 2010

Burts Bee's brand deployed into new categories.


Giants buy proven successful regional brands and often single category products then expand nationally, internationally and into new categories. See how Clorox is taking Burts Bees into the toothpaste category and notice the command of the Burt's Bees brand on retail price. 


As an example of deploying products into new areas, Burts Bees brand lip balm can now be found in convenience stores and drug stores.  It is not uncommon to see the balm on the counter in both channels throughout the United States.

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