March 4, 2010

What to do with Social Marketing? Consumers Speak

How are you using Facebook, Twitter, and MySpace to connect with your online consumers?  A recent study from Cone Consumer provides insight into consumer preference by area. Consumers are seeking various benefit from Social Media and depending on your company product, consumer, and event you might consider a range of possible methods to best use New Media for your company.

New Media Consumers generally prefer their marketing served up in one of these six areas:
  • Problem Solving/Service Info
  • Offers/Incentives
  • Asking for Consumer Feedback
  • New Ways to Interact with Brand
  • Entertainment
  • Targeted Marketing

What actions are you taking to grow your business? Send a note or comments to Tim, also follow me on Twitter and see my retail photo notebook.. I want to hear about your success!

© Tim Forrest 2010. All rights reserved
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