March 20, 2010

Leisure Segment: Hidden Profits and Paid Sampling!

AUDIO INTERVIEW: John shares his expertise and insight into marketing food in the Leisure Segment of the away-from-home food industry.

Amazing results can be found in the Leisure Segment of the Food Industry.  Multiple companies can trace the roots of their success to programs that began in the Leisure Segment consisting of Entertainment, Public Sporting Events, Theme Parks, and Zoo's with many other venues in this area.  John Kalfayan has decades of experience in this segment and from his beautiful home just outside of Memphis shares his insight!

My own success over the years in this segment has been vital to brand and consumer exposure from Nascar, MLB, NFL, water, and theme parks including Disney.   

What actions are you taking to grow your business? Send a note or comments to Tim, also follow me on Twitter and see my retail photo notebook.. I want to hear about your success!

© Tim Forrest 2010. All rights reserved
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