March 15, 2010

Importance of Food Photography in Marketing your Food Business!

Great pictures of food can make our mouths water and our stomachs ache for a particular product.  This simple fact yields results that would normally only happen via live sampling and literally can save you thousands of dollars introducing a new product to consumers via distribution of photographs on websites, packaging, coupons, ads, and flyers.

Here is an example of basic snapshot of a product that does little to excite the senses or grab interest of the viewer.  The shot just lacks any interest or strong food appeal.

Killer Seafood used a professional photographer to prepare and shoot the below shot for their needs.  Can you see the difference?  You are more likely to purchase the sauce after seeing the below shot as compared to the basic image above.

What actions are you taking to grow your business? Send a note or comments to Tim, also follow me on Twitter and see my retail photo notebook.. I want to hear about your success!

© Tim Forrest 2010. All rights reserved
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