February 2, 2010

Retail Audits and Walking the Aisles of your Retail Accounts


How can you assist your broker manage the retail aspect of your business?  I spend much time in retailers stores and locations investigating what is happening at retail.  Trips are especially full of retail visits and audits of clients products and categories.  Also, you can occasionally see photos from these visits at my other site Tim Forrest's Notebook.

Some think they don’t have the time to review retail and they end up paying for it in the future.

The purpose of my visit generally falls into one of several categories:
·         Source of Information
·         Analyze Market Conditions
·         Problems/Causes
·         Retail Execution
·         Communications
·         Frequency of Coverage
·         Competitive Information
·         Follow-up

On the day of my visit and I like to visit at all times including late at night, I am reviewing and looking for the following items:
·         Distribution
·         Inventory
·         Shelving
·         Pricing
·         Merchandising
·         Competitive Merchandising
·         Stock Rotation

Inspect what you expect!  Don’t walk the aisles and you will suffer the fate of not being in all stores, low shelf position, high returns, and caught off-guard by other vendors and opportunities. Just this week, I found Pepsi cutting-in product to the Cereal aisle and snapped pics.

What actions are you taking to grow your business? Send a note or comments to tim@timforrest.comtim@timforrest also, follow me on Twitter I want to hear about your success!






What actions are you taking to grow your business? Send a note or comments to Tim, also follow me on Twitter and see my retail photo notebook.. I want to hear about your success!

© Tim Forrest 2010. All rights reserved © Tim Forrest 2010. All rights reserved
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