February 17, 2010

Dumped! Brand Names fighting to stay on shelves.

Bernstein Research is reporting that Wal-Mart is reducing shelf space in multiple categories for branded products and replacing with store brands.  This will have impact on sku assortment in other grocery retailers impacting your business and growth initiatives.  Article details here.  

This effort only demonstrates the importance of developing and growing relationships with your ideal consumer groups.  Retailers cannot be depended upon to grow your brand.  Your efforts should nurture and grow your brand with choice of retail location as part of the branding matrix.  It your responsibility now more than ever to build, develop, and grow strength of brand with your consuming audience.

Also, are you now implementing a yearly marketing and promotion calendar for your companies products?  If you would like a marketing calendar template, please send me an email.

What actions are you taking to grow your business? Send a note or comments to Tim, also follow me on Twitter and see my retail photo notebook.. I want to hear about your success!

© Tim Forrest 2010. All rights reserved
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