January 10, 2010

Learning about Brands - Hollywood Style!

Very few can match the success of  Robert and his partner Greg in Hollywood deal making and I had the fortunate opportunity to learn a few things from these guys on two projects in 2009.  They don't work in the food industry and had asked for my insight.

What I came away with from the experience was the importance of branding, 'the hook', the single point that makes the project either fly or fall flat.  If the name of the project (brand) is not a winner nothing else will take the project forward.  The story, actors, script, setting, and budget were secondary to the brand of whatever project we were working on.  Also, learned a small amount about yachts but that is a different post.


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© Tim Forrest 2010. All rights reserved
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