January 8, 2010

Ingredient as Display! Lesson from Produce Department

The Tequila el Jimador coordinated their in-store display with a “100% Agave, 100% Real” print campaign to deliver the primary brand message: “el Jimador is the most authentic tequila celebration.” The campaign included special point-of-purchase displays featuring real agave plants to drive home the point el Jimador is made with 100% real agave.

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