January 9, 2010

How to kick up your Word of Mouth - Social Marketing! Online Conversational Mktg Spend

Are you using Facebook and Twitter to support your brand and business?  The opportunity and growth is unbelievable Consider in the last 30 days millions have joined Facebook.  The chart to the left shows the investment in conversational marketing and does not show the spend on static display ads on social networks which is also substantial.

“In 2010 and beyond, a substantial portion of marketers’ expenses will go toward creating and maintaining a fan page, managing promotions or public relations outreach within a social network, and measuring the impact of a social network presence on brand health and sales,” wrote senior analyst Debra Aho Williamson in the report, “Social Network Ad Spending: 2010 Outlook.” “Paid advertising will not be the primary focus, but it will serve to drive traffic and engagement with the larger social network presence.”

What actions are you taking to grow your business? Send a note or comments to tim@timforrest.com also, follow me on Twitter I want to hear about your success!

© Tim Forrest 2010. All rights reserved
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