January 7, 2010

Build a checklist for your food labels!

Do you plan the elements of your food label on paper or build a checklist in excel of the various items you plan to include on the package? It will save you time, headaches, money, and poor execution from your artist or agency.

Here is a link to a food label potential checklist (it is missing the Allergen Statement) here is the link.
http://www.eatatease.com/food-label-should-include.html

I picked-up these tortilla chips and was surprised to read on the back panel near the ingredient statement they were certified Organic. It is hard to imagine that the design team would not want to alert the consumer to the wonderful on-trend Organic certification of this snack item on the front panel.
This small issue will probably be changed on the next run of packaging allowing the existing inventory to deplete. I will check back and let you know how they handle future packages.







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© Tim Forrest 2010. All rights reserved




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