December 24, 2009

New Organic Shelf Tags at Publix

Publix’s Natural & Organic Shelf Tags Make Shopping Easier Publix has introduced a unique shelf tag program to highlight natural, organic and earth-friendly products. The tags are tan-colored and some feature an information icon making product selection easier. The three shelf tags include: 1. Organic - An information icon located at the bottom right-hand corner of the tag denotes “USDA Organic,” which means the item contains 95 - 100% organic ingredients. 2. Made with Organic Ingredients - An information icon denotes “Made with Organic Ingredients,” which means the item is made with 70-94% organic ingredients. 3. Natural or earth-friendly - The tag is meant to inform customers the item is minimally processed, contains no artificial colors, flavors, or preservatives, or the item is produced in a way that minimizes any negative impact on the environment. “The tan shelf tags allow customers to easily identify natural or organic products, rather than having to look at the details of the product label itself,” said M. Brous of Publix. What actions are you taking to grow your business? Send a note or comments to also, follow me on Twitter I want to hear about your success!
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