April 4, 2009

Wow! New Customer for Client in less than 5 days.

A new client called to thank me this week for helping them sell into Harris Teeter. They were doing many of the right things and we discussed an action plan focusing on their 'ideal consumer' and the marketing activities they are doing to grow their brand in the market. Before the week was out, they were set-up with the account! In less than 5 days, we were able to turn this potential account into a customer for the food manufacturer. What we did to make this happen: 1. We defined the products 'ideal consumer' and locations. 2. We demonstrated their marketing efforts focused on the ideal consumer. 3. We took action within the account. 4. Account added item to system and placed initial order. Much continued success!
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