January 12, 2009

Best time NOW for small companies!

There are signs suggesting that package-goods companies are creating fewer new products and concepts as the economy falters. Package-goods product launches were still up 5.9% in 2008, according to Datamonitor. However, they fell off at the end of the year, when the recession began, with fourth-quarter launches flat vs. 2007, stated Tom Vierhile, director of Datamonitor's Product Launch Analytics, reported Advertising Age.
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