October 31, 2008

Review Customer Acquisition Strategy!

Strategy Review and Checklist Questions: Do your marketing strategies define means for achieving management objectives? Are the strategies consistent with your evaluation of the marketplace and your capabilities? Is the return on investment sufficient to justify the risks? What are the chances of a competitor executing a similar strategy? In that case, what would happen? Ask yourself, "Have we made sure our strategies are based on facts, and not assumptions?" Does the overall strategy have you critically vulnerable to a shift in market behavior? Is your appraisal of the competition open-minded and honest? Is your strategy legal? Have we thoroughly examined alternative strategies? Do we have a sound, deductive rationale for our recommendations?
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