May 28, 2008

Will a consumer hold out for your product?

Do your consumers search out retailers for your products or do they visit their local store and purchase what is available? (and you spend all of your effort to have your products available!) This is an important distinction for your product and company to recognize in your search for any topline growth. Your connection to consumers will hold your place at retail and nothing other than consumer demand will keep it there. How have you organized your companys efforts and marketing to connect with consumers?
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