January 6, 2008

Packaging Paradigm

It is always fun to see new idea's executed at retail. I started 2008 in Canada and reviewing the Dairy section of a large retailer immediately noticed the large plastic bags of milk in the dairy section. Canadian retailers in the Ontario region sell milk in 1.33 litre plastic bags and bundle 3 in a larger bag. The consumers have plastic milk pitchers in their homes. Once purchased, the consumer takes the bag home and drops it into the pitcher and snips the end with scissors creating a pour opening.
I understand in Western Canada the 4 litre plastic jug has replaced this bag method.
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