November 30, 2010

Stew Leonards - Telling A Story at Retail

I had a chance to visit Stew Leonard's during a snowstorm and enjoyed an ice cream cone! This hugely successful retail store is different from many other stores in the country.

 1. There was a single aisle that forced you to visit all of the store.
 2. Very few items in the store - The lack of assortment provides greater display area and visual weight to individual items. Also, I am sure this is a technique to keep the store stocked of product since they are so very busy.
3. There are signs everywhere. Most look handmade, telling and selling a story on the store, product, or history of an item.

The ice cream cone was awesome.
Related Posts Plugin for WordPress, Blogger...