November 28, 2007

One of my toughest sales calls...

Many years ago, I worked for literally days on a presentation and placed into a branded logo binder with information, studies, graphics, and artwork ready to impress and dispel any objections from an important buyer. He looked at the presentation and THREW it across the desk saying he didnt have the time or desire to read my book and then dictated the 4 things he wanted from me. Fortunately, I listened and followed-through on his simple requests resulting in opening and selling the divisions single largest US customer.
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