April 10, 2010

Recipes that built a Food Business.

One of the fun and sometimes frustrating points of the food business is the absence of a single answer or always correct route to food product growth. Food companies require unique solutions for unique opportunities.

Recipes alone don't usually build great food businesses but there exist many examples of food companies getting there starts from a recipe.

One company that started with a recipe is Blue Bell Creameries Ice Cream. They were in the butter business and on a whim made a small batch of ice cream and it became very popular almost forcing them into the ice cream business. Today, they no longer are in the butter business and with distribution in only 17 states became one of America's strongest Ice Cream brands.

Blue Bell Creameries, L.P.
1101 S. Blue Bell Rd.
Brenham, Texas USA
http://www.bluebell.com
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