September 23, 2007

The Famous Amos Chocolate Chip Cookie Recipe!

Wally's recipe for food business success is promotion and marketing - "I am a promoter!" answers Wally Amos for questions on how and why his great tasting recipe became the king of Chocolate Chip cookies.

Wally Amos gave me the 'secret' recipe to Famous Amos Chocolate Chip Cookies back in the 90's. If you are interested in tasting the original King of Chocolate Chip Cookies - they are available in Hawaii at his store.

I will not sell the recipe - but if that was all that was needed to build a great cookie business; my fortunes would be guaranteed. Imagine the success that should run to my door and the customers seeking the original perfect Chocolate Chip Recipe that started Famous Amos Cookies. If great recipes make a food business then my dreams of cookie fortunes are guaranteed. Do you understand recipes don't build growing businesses?

It requires much more than a tasty recipe and Wally knew that when he shared his formula. His point was the importance of marketing, sales, and good business process in the development of any food company product.

Promotion is what helps to grow your business. Get the word out and impact people daily as you grow your business.

How are you getting the word out about your great tasting food product?
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