December 18, 2008

Saudia Arabia, Disney, and the Dallas Cowboys

Keebler Cookies entered the Saudia Arabian grocery market after I asked a friend if he knew any Arabic translators at Emory University. With his translations I was able to enter the Saudia market with the Elves and generate new income for Keebler with their existing product line.
Your new markets and opportunity's await your discovery and action. These four questions might assist with your growth:
1. What new markets exist for your current products?
2. What new products can serve your existing customer base?
3. Are there existing products that you can provide to your customer base and not doing now?
4. What needs are not being satisfied for your current customers?
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