July 24, 2007

Ideal Consumers

Recently, I was asked for an opinion on a selling strategy by a company president and my answer is quite simple. "Go where the customers are most likely to purchase your product in the largest, most profitable quantities." In my case, I traveled to the Caribbean where it is hot, hot, hot and sold truckloads of ice cream, year-round. Why waste my energy and effort attempting to persuade cold Alaskans to buy ice cream?
I try to find the most likely customers, give them a sample of what is available, once they become customers my goal is to over deliver and work for word of mouth, and keep track of them with an awesome database. Ask me about ACT and other similar programs that can make your life easier. Why try to sell ice cream to eskimo’s when you can ship truckloads to consumers in the Caribbean?
Related Posts Plugin for WordPress, Blogger...