June 10, 2007

Who are the best Seafood Consumers?


Shrimp and Seafood Ideal Consumers and Locations


** View how this data and actionable information was used to build a presentation at link near the end of this report. **


Tim Forrest


tforrest@ugaalum.uga.edu


Forrest Company



Report on Shrimp and Seafood Consumption in the US



Objective:


This report identifies ideal seafood consumers focusing on the Shrimp Consumer in the USA. Various consumption data reveals seafood consumption in the US is on the rise. We identify shrimp consumption by region, age, religion, and household income.

Introduction:

Marine fish and shellfish consumption is rising every year. Shellfish which includes, clams, crabs, crawfish, lobsters, mussels, oysters, scallops and shrimp demonstrate a rise in per capita consumption from 3.4 pounds in 1989 to 5.7 pounds in 2003. This report reflects an increase in shrimp consumption from 2.3 pounds to over 4 pounds in the same period to 4.1 pounds in 2005 and 4.4 pounds in 2006.

Data:

This data was prepared with a survey conducted by Mississippi Agricultural & Forestry Experiment Station.

Seafood per capita consumption in pounds


Information is below, scroll down to charts.










2000 2001 2002 2003
Shrimp 3.20 3.40 3.70 4.00
Tuna 3.50 2.90 3.10 3.40
Pollock 1.59 2.02 2.02 1.71
Salmon 1.58 1.21 1.13 2.23
Catfish 1.08 1.15 1.10 1.14
Cod 0.75 0.56 0.66 0.64
Clam 0.47 0.47 0.57 0.61
Crab 0.38 0.44 0.56 0.54
Flatfish 0.42 0.39 0.40 0.53
Scallop 0.27 0.35 0.32 0.33


Source: National Fisheries Institute

In 2000 shrimp consumption was less in comparison to Tuna, but it reversed after 2001.

Nine US census regions with total shrimp consumption

Source: MAFES, Mississippi State University

We find the Southeast region which consists of states of Florida, Alabama, Georgia, Mississippi, North Carolina, South Carolina and Tennessee consume the most shrimp. The East North Central region has the percentage of shrimp consumers. The data reflects residents of coastal area eating more shrimp than non-coastal areas. Moreover, residents of less than 50 miles from sea coast consume more shrimp/seafood than far inland areas.



Household income






Less than $29,999 14.7%
Between $30,000 and $59,999 35.6%
Between $60,000 and $99,999 28.5%
$100,000 or more 21%

The price of shrimp is a major factor for lower income groups, so is less preferred. Shrimp is most popular in median income group.



Education







High school or less 19.6%
Some college 31%
College Degree 49.4%

Education counts as a factor in shrimp consumption, the more educated person likes shrimp.



Shrimp consumption by age














Older than 65 23.1%
Between 55 and 65 20.9%
Between 45 and 55 28.7%
Between 35 and 45 20.3%
Under 35 7%

The Young don’t like shrimp. Older people are in search of more protein thus consume more shrimp. With baby boomers approaching old age, they will be an excellent market in years to come.



Religion





Catholic 26%
Christian 57%
Other 16%

In the United States more than 85 percent of residents are Christians including Catholics. This reflects in the consumption of shrimp.

Top 100 US Shrimp and Seafood Consuming Markets by Population:
Oppty US Rank Place Name State Total Population/Coastal Y/N
1 New York City NY 8008278 Yes
2 Los Angeles City CA 3694820 Yes
3 Philadelphia City PA 1517550 Yes
4 San Diego City CA 1223400 Yes
5 San Jose City CA 894943 Yes
6 San Francisco City CA 776733 Yes
7 Jacksonville City FL 735617 Yes
8 Baltimore City MD 651154 Yes
9 Boston City MA 589141 Yes
10 Washington City DC 572059 Yes
11 Seattle City WA 563374 Yes
12 Portland City OR 529121 Yes
13 86 New Orleans City LA 484674 Yes
14 Long Beach City CA 461522 Yes
15 Virginia Beach City VA 425257 Yes
16 *1 San Juan Zona PR 421958 Yes
17 Oakland City CA 399484 Yes
18 Honolulu CDP1 HI 371657 Yes
19 Miami City FL 362470 Yes
20 Santa Ana City CA 337977 Yes
21 56 Anaheim City CA 328014 Yes
22 51 Tampa City FL 303447 Yes
23 48 Corpus Christi City TX 277454 Yes
24 203 Newark City NJ 273546 Yes
25 54 Anchorage Munici AK 260283 Yes
26 72 Riverside City CA 255166 Yes
27 57 St. Petersburg City FL 248232 Yes
28 180 Jersey City City NJ 240055 Yes
29 114 Norfolk City VA 234403 Yes
30 125 Baton Rouge City LA 227818 Yes
31 47 Hialeah City FL 226419 Yes
32 *2 Bayam¢n Zona PR 203499 Yes
33 138 Fremont City CA 203413 Yes
34 150 Shreveport City LA 200145 Yes
35 91 Chesapeake City VA 199184 Yes
36 133 Mobile City AL 198915 Yes
37 107 Yonkers City NY 196086 Yes
38 101 Glendale City CA 194973 Yes
39 90 Tacoma City WA 193556 Yes
40 73 Huntington Beach CA 189594 Yes
41 95 Arlington CDP1 VA 189453 Yes
42 113 Orlando City FL 185951 Yes
43 128 Winston-Salem NC 185776 Yes
44 139 Newport News City VA 180150 Yes
45 146 Providence City RI 173618 Yes
46 144 Chula Vista City CA 173556 Yes
47 92 Worcester City MA 172648 Yes
48 207 Oxnard City CA 170358 Yes
49 *4 Carolina Zona PR 168164 Yes
50 192 Garden Grove City CA 165196 Yes
51 120 Oceanside City CA 161029 Yes
52 130 Huntsville City AL 158216 Yes
53 196 Ontario City CA 158007 Yes
54 *3 Ponce ona PR 155038 Yes
55 136 Fort Lauderdale FL 152397 Yes
56 168 Springfield City MA 152082 Yes
57 106 Santa Clarita City CA 151088 Yes
58 214 Salinas City CA 151060 Yes
59 157 Tallahassee City FL 150624 Yes
60 221 Pomona City CA 149473 Yes
61 239 Paterson City NJ 149222 Yes
62 109 Santa Rosa City CA 147595 Yes
63 202 Hampton City VA 146437 Yes
64 96 Metairie CDP1 LA 146136 Yes
65 104 Vancouver City WA 143560 Yes
66 166 Irvine City CA 143072 Yes
67 223 Hayward City CA 140030 Yes
68 110 Brownsville City TX 139722 Yes
69 220 Bridgeport City CT 139529 Yes
70 119 Hollywood City FL 139357 Yes
71 181 Torrance City CA 137946 Yes
72 105 Eugene City OR 137893 Yes
73 127 Pembroke Pines FL 137427 Yes
74 112 Salem City OR 136924 Yes
75 208 Pasadena City CA 133936 Yes
76 160 Escondido City CA 133559 Yes
77 211 Sunnyvale City CA 131760 Yes
78 234 Savannah City GA 131510 Yes
79 226 Fontana City CA 128929 Yes
80 159 Orange City CA 128821 Yes
81 194 Alexandria City VA 128283 Yes
82 173 Rancho Cucam CA 127743 Yes
83 188 Fullerton City CA 126003 Yes
84 235 East Los Angeles CA 124283 Yes
85 230 New Haven City CT 123626 Yes
86 167 Concord City CA 121780 Yes
87 242 Hartford City CT 121578 Yes
88 215 Elizabeth City NJ 120568 Yes
89 143 Coral Springs City FL 117549 Yes
90 179 Stamford City CT 117083 Yes
91 134 Thousand Oaks Cit CA 117005 Yes
92 240 Vallejo City CA 116760 Yes
93 241 El Monte City CA 115965 Yes
94 244 Inglewood City CA 112580 Yes
95 161 Simi Valley City CA 111351 Yes
96 182 Bellevue City WA 109569 Yes
97 156 Clearwater City FL 108787 Yes
98 197 Costa Mesa City CA 108724 Yes
99 227 Downey City CA 107323 Yes
100 206 Waterbury City CT 107271 Yes
* Puerto Rico Population Ranking


Source: Tim Forrest and US Census Bureau 2007



Conclusion:


Shrimp consumption is governed by different consumer behaviors and attributes. Shrimp consumption has hindrances including dislike of taste, concern for food safety, demographic area, smell, texture, religion, and lack of knowledge of shrimp recipes. Most importantly, it is the price of shrimp which drives away many consumers.


The United States is the largest importer of seafood, especially shrimp. It is expected that most US consumers will be Seafood and Shrimp consumers in the years to come. Copyright © 2008 Timothy Forrest All rights reserved


tforrest@ugaalu.uga.edu


The below link will take you to the presentation using the shrimp consumer data derived from this study of Best Shrimp and Seafood Consumers:


http://showfx1.thinkfreedocs.com:8080/ShowFX/sfx.jsp?url=http://s3.amazonaws.com/0708/822160&swfName=qss&flags=fullScreen

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