April 13, 2010

Branding


Brands exists in the heart and mind of the consumer...and no where else.


Strong Brands Benefit Companies:

  • Increased revenues and market share
  • Decreased price sensitivity
  • Increased customer loyalty
  • Additional leverage with vendors and retailers for food manufacturers
  • Increased profitability
  • Increased stock price, shareholder value and sale value
  • Increased clarity of vision
  • Increased ability to mobilize an organization's people and focus its activities
  • Increased ability to expand into new product and service categories
  • Increased ability to attract and retain high quality employees
Found this list in several places and added to it.
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