June 27, 2007

The Account Turned Your Offer Down...

The account turned down your offer to sell them product and now what do you do? My advice is to ask or track the purchase patterns of your most likely consumers or investigate alternate channels.

 I developed a master alternate channel excel list to assist my efforts on finding retailers that are excited to purchase, display, and help grow sales resulting in a stronger brand. If you would like a copy send me an email and I will gladly forward for your review and it might assist you in finding opportunities that you might not realized existed as a potential product stocking client. Often the most unusual and preposterous customers yield the highest reward due to the lack of competition and non-harvest of the particular segment by potential and larger competitors to your product.
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